Toward Zero Deaths
The Michigan Department of Transportation (MDOT) and the Michigan State Police (MSP) will be continuing the Toward Zero Deaths statewide safety campaign in 2020. The campaign is based on the National Strategy on Highway Safety intended to influence driver behavior and improve safety. With more than 37,000 fatalities occurring on U.S. highways each year, roadway safety remains one of the most challenging issues facing Michigan and the nation.
The first step to improving the nation's traffic safety culture is to establish a TZD vision with key stakeholders. Michigan, through the Governor's Traffic Safety Advisory Commission, has done that through the Strategic Highway Safety Plan (SHSP). While the SHSP goal is to reduce traffic fatalities from reaching 974 in 2018 to 945 in 2020, the ultimate vision is Toward Zero Deaths on Michigan roadways.
Driver behavior factors into nearly 90 percent of all fatal crashes and one key to changing driver behavior is educating the public on the scope of the issue. Posting fatality messages on DMS is one simple and inexpensive way MDOT can contribute to that effort. The resource and video links below provide more information on TZD.
Now is the time to market TZD through you, MDOT’s stakeholders. Be a champion in supporting TZD and the safety culture in Michigan by having your organization or company incorporate the official logo for the National Strategy on Highway Safety TZD program on your website, ads, brochures, posters, and other communications. Become a TZD participant today. Select from two versions of the TZD logo that best fits your current safety program, fill out the applicable form to download the high-resolution logos and the branding/style guide. Visit Toward Zero Deaths to learn more about the national strategy.
Once a month, from February through mid-December, MDOT's dynamic message signs (DMS) will display the number of traffic fatalities on Michigan roadways year-to-date in comparison to the previous year.
Sign up for the Michigan Toward Zero Deaths (TZD) e-mail to learn more about statewide safety goals, initiatives and updates on Michigan's road fatalities and serious injuries.
Stay Safe, Drive Smart.