Social Media Day in Michigan

Social Media Day 2021 Proclamation

Mashable launched global Social Media Day in June of 2010 as a way to recognize and celebrate social media's impact on communications. Celebrating advancements in technology, digital innovation and service improvement in government, business and education, Governor Gretchen Whitmer has proclaimed June 30, 2021, as Michigan Social Media Day.


On June 30, 2021, Michiganders can celebrate Michigan Social Media Day by using hashtags #SMDay and #SMDayMI on social media.


2021 Michigan Social Media Day activities include:

Sample Twitter Posts

Sample Facebook Posts


Michigan Social Media Day Resources

In celebration of Social Media Day, we want to hear from you! What does #PureMichigan mean to you? Please use the hashtag #SMDay and #SMDayMI when sharing your posts! leverages social media technologies to provide real-time citizen-centric customer service, enhance transparency and increase collaboration with its more than 7 million followers.

Michigan government has embraced the use of social media since 2011. As an extension to traditional channels of constituent engagement the state uses technologies such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat, video live streaming and audio podcasts to create a more accessible and participatory government.

  • Michigan was the third state in the U.S. to officially proclaim June 30 as Social Media Day.
  • Michigan has proclaimed June 30th Michigan Social Media Day nine out of the twelve years it has been a globally recognized event.
  • In 2017, the state of Michigan hosted the first global #SMDayChat Twitter chat in partnership with Mashable #SMDay team. The chat reached more than 764,800 accounts totaling more than 6,385,800 impressions. In 2018, the state hosted the second global #SMDayChat resulting in more than 3,673,702 impressions. In 2019, the state hosted the third global #SMDayChat driving engagement and increasing awareness of the state of Michigan's use of social media.
Michigan Social Media Day Proclamations

June 30, 2021 Michigan Social Media Day

June 30, 2020 Michigan Social Media Day

June 30, 2019 Michigan Social Media Day

June 30, 2018 Michigan Social Media Day

June 30, 2017 Michigan Social Media Day

June 30, 2015 Michigan Social Media Day

June 30, 2014 Michigan Social Media Day 

June 30, 2013 Michigan Social Media Day and the weeklong social media celebration in Michigan.

June 30, 2012 Michigan Social Media Day